![]() ![]() The history of business is filled with the corpses of companies that lost price wars. In this post, we’re going to show you how to win when competitors drop their prices.ĭownload free PDF: How to Win a Price War Listen to this article How exactly do you deal with a price war? Should you double down and match your competitor’s reduced prices? Or should you take the high road and slowly watch your competitor steal your business? Google had competition (AltaVista, Excite), Facebook had competition (MySpace, Orkut) and even mighty Apple had competition (HP, IBM) when they started out.Īnd where there is competition, there are price wars. Every business has competition, no matter how innovative it might be.
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